About Me
Educator. Strategist.
I am deeply passionate about the ever-evolving world of digital marketing, particularly the transformative impact of AI on SEO. Rather than positioning myself as a static expert, I embrace the mindset of a dedicated lifelong learner. This curiosity drives me to continuously explore new innovations, which I then bring directly into the classroom. As a strategist, I focus on translating these complex changes into actionable plans and frameworks. In my courses, my students and I investigate emerging AI tools together, engaging in hands-on projects that turn theoretical strategy into practical, satisfying understanding.
Lifelong Learner.
My academic foundation is built on a Ph.D. in Consumer Behaviour and Digital Marketing, an MBA in Digital Marketing, a Master’s in Commerce, and certifications as an Adobe Marketing Specialist and a PIDP. This rigorous background, combined with nearly three decades of teaching, fuels my strategic approach to the field. I further enrich my practice with three years of hands-on experience as a Digital Marketing Manager in Vancouver, where I managed Amazon Seller Central accounts, directly applying strategic insights to real-world e-commerce challenges.
My greatest reward is seeing my students succeed.