Learning WordPress is highly beneficial for digital marketing and SEO. WordPress (WP) powers over 40% of all websites, making it the most popular content management system. It’s SEO-friendly by design and supports powerful plugins like Yoast SEO and Rank Math that guide on-page optimization, meta tags, and readability. Its user-friendly interface allows marketers to publish and optimize content without coding skills.

Additionally, WordPress supports key digital marketing activities:

• Blogging and content marketing
• Email Marketing Integration (Mailchimp)
• Analytics tracing (Google Analytics)
• Landing page creation and optimization
• E-Commerce.

Above all, it’s fun to learn, and a vast ecosystem of themes and plugins makes it ideal for building and optimizing websites to rank well in search engines.  Mastering WordPress, digital marketing, and email marketing equip you with in-demand skills to start your own freelance business and charge clients – many professionals do this successfully worldwide. 

With hands-on experience, you can build, optimize, and manage client’s websites and campagings, offering real value while earning independently.